One of the newest uses for eye tracking is to determine:
A)the effectiveness of online advertising.
B)how long an individual has to read an interstate billboard message.
C)why certain coupons have higher redemption rates than others.
D)the connotations of the colors used in print ads.
E)whether an individual is aware of exposure to split-run ads.

Question

Quizplus · Accepted Answer

Eye tracking technology can measure the visual attention of users to online advertising, which can help determine the effectiveness of the ad. By tracking which ads receive the most visual attention, advertisers can determine which elements of the ad are most effective and optimize their campaigns accordingly.

One of the Newest Uses for Eye Tracking Is to Determine