A "split-run" privilege offered by some print media allows:
A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.
B)half of an advertisement to be placed on one page and the other half on the page facing it.
C)the advertiser to put the same ad in two consecutive issues.
D)alternate copies of the same issue to carry different versions of the message.
E)an advertiser to buy 50 percent of the back cover position in one issue.

Question

Quizplus · Accepted Answer

A split-run privilege allows alternate copies of the same issue to carry different versions of the message, which is option D. Options A, B, and E describe specific placement options for an advertisement, but do not involve a split-run privilege. Option C allows the advertiser to repeat the same ad in consecutive issues, but does not involve alternate versions.

A "Split-Run" Privilege Offered by Some Print Media Allows