Which of the following is true of on-air tests?
A)They do not possess the disadvantages associated with field testing.
B)They often include a single-source ad research.
C)They work well only under controlled, artificial environments.
D)They do not enable firms to identify weak commercials.
E)They typically require a laboratory setting to measure effectiveness.

Question

Quizplus · Accepted Answer

On-air tests often include a single-source ad research, where the same group of people are exposed to different ads, making it easier to compare their effectiveness. However, the other options are incorrect. On-air tests may still possess some disadvantages associated with field testing, they can work well in real-world situations, they can help identify weak commercials, and they do not necessarily require a laboratory setting.

Which of the Following Is True of On-Air Tests