One of the newest uses of eye tracking is to determine:
A) the effectiveness of websites, online ads, and e-mails.
B) how long an individual has to read an interstate billboard message.
C) why certain coupons have higher redemption rates than others.
D) the connotations of the colors used in print ads.
E) whether an individual is aware of exposure to split-run ads.
Correct Answer:
Verified
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