One way to determine the validity of the portfolio method is to:
A)compare the psychological measures used in print and broadcast methods.
B)ask consumer juries to rate a selection of layouts presented in pasteups on separate sheets.
C)correlate its results with readership scores once an ad is placed in a field.
D)use the order of merit or paired comparison methods.
E)use the Flesch formula to assess readability of an copy.

Question

Quizplus · Accepted Answer

Correlating the results of the portfolio method with readership scores after an ad is placed in the field would provide concrete evidence of its validity. This would demonstrate whether the portfolio method is successful in predicting the effectiveness of an ad in reaching its target audience. The other options listed do not directly address the validity of the portfolio method.

One Way to Determine the Validity of the Portfolio Method