_____ is a physiological measure of pretesting finished commercials in which viewers are asked to view an ad while a sensor aims a beam of infrared light at the eye.
A)Pupillometrics
B)Eye tracking
C)Electrodermal response
D)Alpha activity
E)Eye lateralization

Question

Quizplus · Accepted Answer

This physiological measure is called eye tracking, where a sensor aims a beam of infrared light at the eye while the viewer watches the ad. This helps in measuring the amount of time spent looking at a specific area or element of the ad, indicating their level of engagement and the effectiveness of the ad.

_____ Is a Physiological Measure of Pretesting Finished Commercials in Which