Which of the following statements is not true about successful development of a new product?
A) The marketing department has a good understanding of what the customer wants.
B) The technological development of the product must be completed before other departments can commence work.
C) Members from key departments cooperate in the development of the product.
D) The horizontal linkage model is frequently followed.
E) All of these choices are true.

Question

Quizplus · Accepted Answer

This statement is not true because technological development of the product can occur in parallel with other departments' work, not necessarily after it is completed. A more accurate statement would be that the technological development needs to reach a certain stage of completion in order for other departments to proceed with their work.

Which of the Following Statements Is Not True About Successful