A study is ________ if the same questions, asked of a similar sample, produce the same findings.
A) valid
B) reliable
C) subjective
D) legitimate
E) objective
Correct Answer:
Verified
Q45: In a _, every member of the
Q46: A researcher who was developing a segmentation
Q47: When a researcher divides the population into
Q48: For quantitative research, the primary data collection
Q49: The _ asks consumers to make subjective
Q51: Frequently, ideas stemming from _ are tested
Q52: A study is _ if it collects
Q53: Researchers often present respondents with a list
Q54: Professional observers who pose as customers in
Q55: _ represents the biggest challenge in constructing
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