Professional observers who pose as customers in order to evaluate the quality of a company's service are known as ________.
A) undercover agents
B) mystery shoppers
C) verification officers
D) acting researchers
E) drive-by shoppers

Question

Quizplus · Accepted Answer

Mystery shoppers are individuals hired to pose as customers to assess and report on the quality of service and customer experience provided by a company.

Professional Observers Who Pose as Customers in Order to Evaluate