A study is ________ if it collects the appropriate data needed to answer the research objective.
A) reliable
B) subjective
C) legitimate
D) objective
E) valid
Correct Answer:
Verified
Q47: When a researcher divides the population into
Q48: For quantitative research, the primary data collection
Q49: The _ asks consumers to make subjective
Q50: A study is _ if the same
Q51: Frequently, ideas stemming from _ are tested
Q53: Researchers often present respondents with a list
Q54: Professional observers who pose as customers in
Q55: _ represents the biggest challenge in constructing
Q56: Depth interviews are 20- to 60-minute, non-structured
Q57: On a questionnaire, a(n) _ question is
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