A researcher who was developing a segmentation strategy for a new online dating service might collect ________, such as population statistics from the U.S. Census, then conduct a ________, such as a focus group, to gather information about the target populations attitudes and concerns.
A) primary data; qualitative research
B) qualitative research; questionnaire
C) secondary data; quantitative research
D) qualitative research; secondary data
E) secondary data; qualitative research

Question

Quizplus · Accepted Answer

Secondary data, like population statistics from the U.S. Census, is data that has already been collected by someone else and is being used for a new purpose. Qualitative research, such as focus groups, is used to gather in-depth insights into people's attitudes and concerns, which cannot be quantified easily.

A Researcher Who Was Developing a Segmentation Strategy for a New