A creative director is working with several new interns, so she is putting together a brief set of copywriting tips for TV commercials.She realizes that a number of suggestions can be made, but which of the following would not be included on her list?
A)Describe exactly what the audience is watching.
B)Sell the product plus entertain the audience.
C)Tell the same story with the audio and the video.
D)Write for specific airtime lengths.

Question

Quizplus · Accepted Answer

Describing exactly what the audience is watching is unnecessary in TV commercials, as the visuals already convey that information.

A Creative Director Is Working with Several New Interns, So