When writing copy for a(n)____ ad, a copywriter manages to successfully create images and moods for the audience that transcend those created in any other medium.In this way, he stimulates ____.
A)Internet; online sales
B)television; subliminal images
C)radio; theater of the mind
D)print; consumer interaction

Question

Quizplus · Accepted Answer

Radio ads rely on the listener's imagination to create vivid images and moods, often referred to as the "theater of the mind."

When Writing Copy for A(n)____ Ad, a Copywriter Manages to Successfully