The phrase creativity for creativity's sake in the world of advertising copywriting refers to ads that
A)are so unique and innovative that they are not understood by the general public.
B)result in the product being remembered through one technique or another.
C)accomplish the primary goal of entertaining in a clever or amusing way.
D)neglect the main responsibility of communicating the selling message.

Question

Quizplus · Accepted Answer

Creativity for creativity's sake can sometimes lead to ads that are clever and entertaining, but fail to effectively communicate the selling message of the product. This can result in the ad being memorable, but not effective in driving sales or achieving the intended marketing objectives.

The Phrase Creativity for Creativity's Sake in the World of Advertising