What are the five standard techniques used in preparing body copy?
A)celebrity, narrative, slogan, straight-line, and teaser
B)social, multicultural, response, evaluative, and dialogue
C)straight-line, dialogue, testimonial, narrative, and direct response
D)testimonial, narrative, evaluative, developmental, and thumbnail

Question

Quizplus · Accepted Answer

The five standard techniques used in preparing body copy are straight-line, dialogue, testimonial, narrative, and direct response. Choice A is incorrect as it includes techniques such as celebrity and slogan which are not standard techniques for preparing body copy. Choice B is also incorrect as it includes techniques such as multicultural and response which are not relevant to preparing body copy. Choice D includes techniques such as developmental and thumbnail which are not widely recognized standard techniques for preparing body copy. Therefore, option C is the correct answer.

What Are the Five Standard Techniques Used in Preparing Body