Which of the following is just about always avoided when writing body copy for an advertisement?
A)varying the length of sentences
B)relying on familiar words
C)using passive verbs
D)writing in the singular form

Question

Quizplus · Accepted Answer

Using passive verbs can make the copy sound weak and unengaging. It's always better to use active verbs that create a sense of action and urgency. Varying the length of sentences, relying on familiar words, and writing in the singular form can all be effective techniques depending on the context and audience.

Which of the Following Is Just About Always Avoided When