A copywriter is deciding on the best approach for a magazine ad featuring a protein energy bar, and has narrowed down her options to two types-either testimonial or dialogue.What is one major difference between these two approaches?
A)A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
B)A testimonial approach is one-sided, while a dialogue approach can use two people conversing.
C)A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting.
D)A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

Question

Quizplus · Accepted Answer

A testimonial approach typically involves a single person sharing their experience or endorsement, making it one-sided, while a dialogue approach involves a conversation between two or more people.

A Copywriter Is Deciding on the Best Approach for a Magazine