To simplify a somewhat complex concept, a value proposition is of great importance to a company's advertising success because it puts all its emphasis on one simple premise-
A)who belongs in the target market.
B)what the company should sell.
C)how the customer benefits.
D)why the brand is different from others.

Question

Quizplus · Accepted Answer

A value proposition is a statement that explains how the customer benefits from a product or service. It focuses on communicating the unique value that the company offers to its customers. Therefore, the emphasis is on how the customer benefits rather than who belongs in the target market, what the company should sell, or why the brand is different from others.

To Simplify a Somewhat Complex Concept, a Value Proposition Is