Climate, topography, community size, and national region have been found to make dramatic differences in consumption, including habits involving eating and food preparation, entertainment, and recreation.This is an example of ____ segmentation.
A)psychographic
B)behavioral
C)geographic
D)geodemographic

Question

Quizplus · Accepted Answer

The segmentation in this case is geographic as it is based on factors such as climate, topography, community size, and national region. Geographical segmentation involves dividing a market into different regions based on variables such as location, climate, population density, and other physical or environmental factors that affect consumer behavior.

Climate, Topography, Community Size, and National Region Have Been Found