A major criterion to consider during segment selection involves the companies that are vying for that segment's business.What term is used to define this concept?
A)ad clutter
B)business market
C)competitive field
D)target market

Question

Quizplus · Accepted Answer

The term used to define the companies that are vying for a particular segment's business is the competitive field. The other choices are not relevant to this concept: 
A) Ad clutter refers to the excessive amount of advertising messages in a particular medium or channel. 
B) Business market refers to a market of organizations that purchase goods and services to support their operations. 
D) Target market refers to a specific group of consumers that a company is trying to reach with its marketing efforts.

A Major Criterion to Consider During Segment Selection Involves the Companies