Why is benefit positioning often used by a firm when its competitors offer comparable products that basically do the same thing?
A)to point out emotional benefits that differentiate its product from others
B)to send new messages about its product's identity
C)to spell out functional benefits that its product offers
D)to suggest new uses for its product

Question

Quizplus · Accepted Answer

When competitors offer similar products, benefit positioning is often used to differentiate the product based on emotional benefits. By emphasizing the unique feelings or experiences that the product can provide, the firm can distinguish its product from others and create a stronger connection with consumers.

Why Is Benefit Positioning Often Used by a Firm When