Psychographics emerged in the 1960s as a new research method, one that would better understand consumer's
A)PRIZMs.
B)SICs.
C)AIOs.
D)STPs.

Question

Quizplus · Accepted Answer

AIOs (Activities, Interests, and Opinions) is a form of psychographic segmentation that emerged in the 1960s, making it the best choice for the question. PRIZMs, SICs, and STPs are other types of marketing segmentation methods that are not related to psychographics.

Psychographics Emerged in the 1960s as a New Research Method