Self-expressive benefits are promoted in ads to
A)define a product that doesn't compete directly with any competitor.
B)focus on benefit, user, and competitive positioning, rather than emotional differentiation.
C)create distinctive images or personality traits and invite people into the brand community.
D)identify groups of customers that share certain characteristics.

Question

Quizplus · Accepted Answer

Self-expressive benefits in ads are used to create a distinct brand personality and invite people into the brand community. These benefits go beyond simply identifying the product's features and instead focus on how using the product can enhance the user's own self-expression and identity. This type of ad positioning can be effective in building a loyal customer base and differentiating the brand from its competitors. Options A, B, and D are not related to the promotion of self-expressive benefits in ads.

Self-Expressive Benefits Are Promoted in Ads to