New product development starts with ________.
A) idea generation
B) idea screening
C) concept development
D) marketing strategy
E) test marketing

Question

Quizplus · Accepted Answer

Idea generation is the first step in the new product development process, where new product ideas are generated through various sources such as customers, employees, competitors, and research and development. Idea screening, concept development, marketing strategy, and test marketing come later in the process.

New Product Development Starts with ________