The purpose of the idea generation stage of new product development is to create a ________ number of ideas. The purpose of succeeding stages is to ________ that number.
A) small number; reduce
B) small number; increase
C) large number; increase
D) large number; reduce
E) limited number; sustain

Question

Quizplus · Accepted Answer

The idea generation stage aims to generate a large pool of ideas, which are then narrowed down in subsequent stages to select the most viable ones for development.

The Purpose of the Idea Generation Stage of New Product