Which of the following information,if true,would make Total Foods vulnerable to being penalized by the FTC?
A)The price of "Essentials" cereal is significantly higher than that of other low-fat, fortified cereals.
B)Weight-loss plans other than the "Essentials" diet plan have shown better results.
C)Kendra regained the pounds she lost shortly after she stopped having the cereal.
D)"Essentials" cereal has an FDA-approved appetite suppressant.
E)Kendra quit the "Essentials" diet in a few weeks.

Question

Quizplus · Accepted Answer

D)Marketing and sales messages must be truthful and nondeceptive. The FTC considers messages to be deceptive if they include statements that are likely to mislead reasonable customers and the statements are an important part of the purchasing decision. Failing to include important information, such as the presence of diet drugs in the cereal, is also considered deceptive.

Which of the Following Information,if True,would Make Total Foods Vulnerable