In marketing and sales messages,what is the primary difference between selling points and benefits?
A)Selling points are ethical to use whereas benefits are not.
B)Selling points focus on the user rather than the product.
C)Selling points focus on the product rather than the user.
D)Selling points are unethical to use whereas benefits are not.
E)Selling points are abstract whereas benefits are concrete.

Question

Quizplus · Accepted Answer

C)Selling points are the most attractive features of an idea or product, whereas benefits are the particular advantages that purchasers can realize from those features. In other words, selling points focus on what the product does, while benefits focus on what the user experiences or gains.

In Marketing and Sales Messages,what Is the Primary Difference Between