The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?
A)At $50,000 the Savannah Gold is more expensive than any other truck in its class.
B)If you have to ask the price, the Savannah Gold is not for you.
C)While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features!
D)The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 333-544 to find out more about this.
E)The Savannah Gold announces to the world that you have arrived!

Question

Quizplus · Accepted Answer

D)Whenever price is likely to cause an objection, look for ethical ways to increase the perceived value of the purchase and decrease the perceived cost. This answer option does that by indicating the product can add value to the buyer's business.

The Addition of Which of the Following Lines to the Message