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Which Statement Concerning Product Modifications Is NOT Correct

Question 1

Multiple Choice

Which statement concerning product modifications is NOT correct?


A) Major innovations involve greater risk, but higher possible payoffs than minor innovations.
B) Modifications are alterations in or extensions of a firm's existing products.
C) Modifications include new models, styles, colors, features, and brands.
D) Most new products are major innovations.

Correct Answer:

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