An extended fad product life-cycle pattern is characterized by
A) a sharp decline in sales after a product's introduction.
B) high seasonal sales or a high fashion component.
C) residual sales that continue at a lower level than earlier sales.
D) a product that maintains sales over a long time period.

Question

Quizplus · Accepted Answer

An extended fad product life-cycle pattern is characterized by residual sales that continue at a lower level than earlier sales, indicating that after the initial popularity wanes, the product still attracts some buyers, albeit at a reduced volume.

An Extended Fad Product Life-Cycle Pattern Is Characterized by