With a self-fulfilling prophecy, a firm incorrectly
A) seeks out the largest, but most competitive, market segment.
B) assesses its ability to reverse a downward sales pattern.
C) removes marketing support from a product that requires additional support to grow.
D) seeks out an incorrect international market.

Question

Quizplus · Accepted Answer

A self-fulfilling prophecy in a business context often occurs when a firm prematurely withdraws marketing support from a product, believing it will not succeed, which then leads to the product's failure due to lack of support, thus "fulfilling" the firm's original expectation. Choices A, B, and D do not specifically describe the mechanism of a self-fulfilling prophecy.

With a Self-Fulfilling Prophecy, a Firm Incorrectly