What should be the primary goal of frequency marketing programs?
A) to accumulate customer information by encouraging purchasers to identify themselves
B) to customize offerings to customers
C) to provide incentives to customers to gain purchasing loyalty
D) to establish a parity strategy

Question

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The primary goal of frequency marketing programs is to accumulate customer information by encouraging purchasers to identify themselves. This information can then be used to customize offerings to customers and provide incentives to gain purchasing loyalty.

What Should Be the Primary Goal of Frequency Marketing Programs