An enterprise's best first step to identifying customers is:
A) Make sure all departments have access to the identifying information a company already has, particularly front-line employees.
B) Take an inventory of all customer data available in any electronic format.
C) Get customers to identify themselves.
D) Develop a strong privacy protection policy.

Question

Quizplus · Accepted Answer

Taking an inventory of all customer data available in any electronic format is the best first step as it helps the enterprise understand what information they already have and identify gaps in their customer data.

An Enterprise's Best First Step to Identifying Customers Is