A testimonial written in story form is known as a(n) _____.
A) customer statement
B) case history
C) analogy
D) example
E) comparison

Question

Quizplus · Accepted Answer

A testimonial written in story form that outlines the customer's problem and how it was solved by the product or service is known as a case history. This format is often used in marketing to demonstrate the value of a product or service through a real-life example.

A Testimonial Written in Story Form Is Known as A(n)