Which of the following is true of sales aids?
A) They are equally effective for all products, selling situations, and buyers.
B) They are most effective when developed for specific prospects and selling situations.
C) They are used to identify buyers' needs and solutions.
D) They are used to accelerate a sales presentation.
E) They are aimed at a group of buyers rather than individual buyers.

Question

Quizplus · Accepted Answer

Sales aids are most effective when tailored to specific prospects and selling situations, as they can address the unique needs and interests of the buyer.

Which of the Following Is True of Sales Aids