In the context of the effectiveness of presentation tools and sales aids, which of the following is the first step in the SPES Sequence?
A) Summarize the contributions of the sales aid.
B) State selling point and introduce the sales aid.
C) Share the sales aid with other salespersons.
D) State the positives and negatives of the sales aid.
E) Sort the types of sales aid available to salespeople.

Question

Quizplus · Accepted Answer

The SPES Sequence begins with stating the selling point and introducing the sales aid, as it sets the stage for how the aid will support the sales message.

In the Context of the Effectiveness of Presentation Tools and Sales