Harper, a salesperson, uses PowerPoint slides and video presentations when selling computers to a group of prospective buyers. He finds that this engages the buyers with the presentation and is more effective in making the buyers understand the product as well as its features and benefits. In this scenario, which of the following sales aids does Harper use?
A) Response checks
B) Voice characteristics
C) Electronic materials
D) Product demonstrations
E) Proof providers

Question

Quizplus · Accepted Answer

Harper uses electronic materials, such as PowerPoint slides and video presentations, to engage prospective buyers and effectively communicate the product's features and benefits.

Harper, a Salesperson, Uses PowerPoint Slides and Video Presentations When