Marketing research should not be done if 1-the type of information required to solve the problem exists, within the organization or outside. 2-the timing for the decision is not conducive. 3-there is a lack of resources.
A)1
B)2
C)3
D)1, 2, and 3

Question

Quizplus · Accepted Answer

Marketing research should not be conducted if the information is already available, if the timing is not right for making a decision, or if there are insufficient resources to conduct the research effectively.

Marketing Research Should Not Be Done If 1-The Type of Information