Which of the following is not always true of marketing research ?
A)uses methodologically sound procedures
B)procedures are planned in advance
C)generally conducted to support existing ideas
D)none of the above

Question

Quizplus · Accepted Answer

Marketing research is conducted to gather information and insights that can help in decision-making processes. It should be conducted objectively and without bias, which means it should not be conducted solely to support existing ideas. Therefore, choice C is not always true of marketing research.

Which of the Following Is Not Always True of Marketing