The factor that does not influence the use of marketing research in organizations is
A)quality of the research
B)market share of the product
C)clarity of presentation
D)political acceptability within the firm

Question

Quizplus · Accepted Answer

The market share of the product may influence the decision to conduct marketing research, but it does not directly impact the use of marketing research in organizations. Factors that do impact the use of marketing research include the quality of the research, clarity of presentation, and political acceptability within the firm.

The Factor That Does Not Influence the Use of Marketing