If the information required for decision making already exists within the organization, in the form of results of a study conducted for a different problem or in the form of managerial experience and talents, marketing research is not called for.

Question

Quizplus · Accepted Answer

If the required information already exists within the organization, then there is no need for additional marketing research. This would save time and resources for the company.

If the Information Required for Decision Making Already Exists Within