Before conducting a research, to determine the value of the information sought through the d research, a manager should perform a
A)situation analysis.
B)strategy development.
C)marketing program development.
D)cost-benefit analysis

Question

Quizplus · Accepted Answer

Before conducting research, a manager should perform a cost-benefit analysis to determine the value of the information sought. This will help the manager assess whether the benefits of conducting the research outweigh the costs involved. By performing a cost-benefit analysis, a manager can make informed decisions about whether to proceed with the research or invest resources elsewhere. A situation analysis, strategy development, and marketing program development may be important steps in the overall decision-making process, but they are not the best choices for determining the value of the research before it is conducted.

Before Conducting a Research, to Determine the Value of the Information