The following should be included in the development phase of a company's marketing program:
A)identifying problems and planning advertising.
B)identifying problems and monitoring performance.
C)making product and price decisions.
D)performance evaluation and promotion decisions.

Question

Quizplus · Accepted Answer

The development phase of a company's marketing program should include making product and price decisions, such as product design, features, and pricing strategies. Identifying problems and planning advertising (choice A) and performance evaluation and promotion decisions (choice D) are more appropriate for the implementation phase of the marketing program. Monitoring performance (choice B) could be considered in both the development and implementation phases, but it is not necessarily a required component of the development phase.

The Following Should Be Included in the Development Phase of a Company's