Which output report would be associated with the planning phase of the strategic marketing process?
A) performance reviews for key personnel
B) marketing plans that define goals and marketing mix strategies to achieve them
C) action memos that tell who is to do what by when
D) corrective action memos, triggered by comparing results with plans, often from the firm's marketing dashboards and metrics
E) sales reports using the firm's marketing metrics and dashboards

Question

Quizplus · Accepted Answer

The planning phase of the strategic marketing process involves creating marketing plans that define goals and marketing mix strategies to achieve them.

Which Output Report Would Be Associated with the Planning Phase