The information needed for the implementation phase of the strategic marketing process includes
A) positioning studies.
B) market-product grids with target segments and product groupings.
C) organizational charts and marketing research reports.
D) detailed plans to execute the marketing program.
E) projected future sales, expenses, and profits.

Question

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The Answer of The information needed for the implementation phase of the strategic marketing process includes
A) positioning studies.
B) market-product grids with target segments and product groupings.
C) organizational charts and marketing research reports.
D) detailed plans to execute the marketing program.
E) projected future sales, expenses, and profits.

The Information Needed for the Implementation Phase of the Strategic