________ place a heavy emphasis on segmentation, targeting, and positioning, elements of the marketing mix, and revenue and expense projections.
A) Generic business strategies
B) Annual marketing plans
C) Long-range marketing plans
D) Marketing action programs
E) BCG models

Question

Quizplus · Accepted Answer

Annual marketing plans focus on segmentation, targeting, positioning, marketing mix elements, and financial projections to guide a company's marketing efforts for the year.

________ Place a Heavy Emphasis on Segmentation, Targeting, and Positioning