Which output report is used in the evaluation phase of the strategic marketing process?
A) marketing plans that define goals
B) action memos that tell who is to do what
C) action memos that tell who is to do what by when
D) trend reports
E) corrective action memos

Question

Quizplus · Accepted Answer

Corrective action memos are used in the evaluation phase to address any deviations from the marketing plan and suggest necessary adjustments.

Which Output Report Is Used in the Evaluation Phase of the Strategic