Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize ________ at the expense of _________.
A) Reach; frequency
B) Frequency; reach
C) Frequency; CPM
D) Reach; GRPs

Question

Quizplus · Accepted Answer

If a message is complex and harder to comprehend, the focus should be on increasing the frequency of the message so that it can be heard or read multiple times. This will help the audience to absorb the message better and comprehend it. This means that the frequency should be maximized even if it comes at the expense of reach, meaning fewer people may see the message overall but those who do will see it more often. This approach will help ensure that the message is understood and remembered by those who do see it.

Given That a Message Is Complex as Far as Comprehension