Which of the following is NOT an advantage inherent in the flighting method of schedule advertising?
A) Continuous target coverage
B) Extra strength during "on" periods
C) Cost efficiency
D) Ability to include more than one advertising vehicle

Question

Quizplus · Accepted Answer

Flighting method involves intermittent periods of advertising, which means the target audience is not continuously covered. Therefore, continuous target coverage is not an advantage of the flighting method. The other options (B, C, D) are advantages of the flighting method.

Which of the Following Is NOT an Advantage Inherent in the Flighting