New brands need a very high level of________ , since the objective is to make all potential buyers aware of the brand.
A) frequency
B) GRPs
C) CPM
D) reach

Question

Quizplus · Accepted Answer

When launching a new brand, the primary objective is to make sure that as many potential buyers as possible are aware of the brand, which is measured by its reach. Therefore, new brands need a very high level of reach to achieve their marketing objectives. While frequency, GRPs, and CPM are also important metrics in advertising, their relevance may vary depending on the campaign goals and the stage at which the brand is currently operating.

New Brands Need a Very High Level Of________ , Since